Want a quick overview?

About the project

DirecTV allows customers to manage all aspects of their account online. They have noted seeing a shift from the traditional desktop web experience to a mobile view. The problem that we are tasked with is to make it easier for users to manage their streaming TV package on a mobile device (web).

My contribution

  • Competitive analysis research

  • Low/Medium/High fidelity prototypes and wireframes

  • Design workshops and focus sessions

  • Usability testing with target users

What did I learn?

Presenting your design project to stakeholders or clients is a crucial aspect of the design process. I learned how to effectively communicate my ideas, present my work professionally, and tell a compelling story about my design choices.

Here's a brief summary that takes only one minute to read

Phase 1: Exploratory Research

How can we make it easier for users to manage their streaming TV package on a mobile device?

Problem Statement

Four main user goals

We were tasked by the DirecTV team to address four major goals that users have when they are using the account management functionalities.

Note: During this project we were not able to use DirecTV or other streaming services branding in our prototype. The logos and names of the services in the prototype are fictional.

Add or remove a premium channel, sports package or subscription service to an existing base package

Compare package/add on pricing once the customer has made adjustments

Review and commit to the changes made

Upgrade or downgrade base package

Competitive analysis focus

  • Visibility of system status

  • User control and freedom

  • Error prevention

  • Flexibility and efficiency of use

  • Cognitive load and simplicity

We reviewed three similar services on the following criteria:

Hulu - minimal and simple visual design, flexible navigation

Fubo - dynamic change for price/package comparisons

Sling - most efficient space usage for dense content

Consistencies between the services included:

  • Utilizing a card design

  • Toggle based interactions

  • Confirmation of changes

  • Language of “Add-ons”

  • Long vertical scrolling

Task Flow: Upgrade or downgrade the base package

As-is task flows

Task Flow: Add or remove a premium channel, sports package or subscription service to a base package

Task Flow: Cancel a package

Phase 2: Design Kickoff

We started off with low fidelity greyscale prototypes to understand how the interactions of the proposed design felt. We used these designs to conduct a first round of usability tests, wireframe walkthroughs and design critiques.

Focus group with low fidelity designs

Updates to the prototype were influenced by our focus group session:

  • Showing the addition/subtraction of certain packages and extras

  • Adding text description to TV packages

  • Switching the “cart” for something easier to understand

Moving onto medium fidelity

Now that we had some insights on our basic prototype it was time to add interactions and give the prototype more life with color. We chose orange as the main color to promote users ability to express themselves freely and differentiate ourselves from DirecTV and other services.

Phase 3: Prototype evaluation

In the next phase of the project, we evaluated the designs with users to get valuable feedback.

Do users understand the system?

Do users understand how to complete the tasks?

Which tasks and features are user-friendly?

Which tasks and features need improvements?

How to users perceive this experience?






Evaluation research objectives

7 Student participants

5 Working professional participants

Participant Details


Age range

7 Sessions with mobile device

5 Sessions with laptop

Session Details



30-60 Minutes Each

Usability participants

Task 1: Find package information & switch packages

The good

  • Clear initial language and buttons

  • Information present met users expectations

  • Users had no issues comparing packages

The not so good

  • State changes did not meet expectations

  • Cancel terminology confused users

  • Non-uniform graphical elements (view package info button alignment)

Usability task analysis

Task 2: Adding/removing channels (add-ons/extras)

The good

  • Users navigated here easily

  • Finding the channels was efficient

The not so good

  • Confusion around where the channels came from

  • Cards do not match the package card designs

  • Users expected changes to take place as soon as the pop-up confirmation was completed

Task 3: Compare changes made in system

The good

  • Users unanimously liked the color coding and strikethrough to see changes

  • Clear language and understanding from users

The not so good

  • “View Update” button remains even when viewing update

  • Unclear when these changes would be enacted (dates/times)

Task 4: Review & Commit to Changes

The good

  • Users felt this step followed convention

  • No users had problems navigating this task

The not so good

  • Users were unsure if this would commit the changes

  • Unclear when these changes would be enacted (dates/times)

  • Users wanted another confirmation after they hit “Update Subscription”

Updates for high fidelity

To finish out the project we made adjustments to the prototype based on the usability feedback.

Working with an industry partner

Working with an industry partner requires clear communication, alignment of objectives, and flexibility to adapt to changing needs. Leveraging each other's strengths, handling intellectual property, and risk management are crucial for project success.

Be creative

Embracing creativity in a project is crucial as it fuels innovation, encourages problem-solving with unique perspectives, and leads to more engaging and effective solutions that can distinguish the project outcomes from conventional approaches.

Communication is key

Effective communication among team members and stakeholders is critical. This includes being transparent about progress, challenges, and changes.

Project takeaways

Made by Max with Figma and Framer

Updated add-on card style

Updated package and checkout card style